Our own platform allows automated campaign building and optimization. Soon after a quick set up, our clients’ results become more effective in terms of conversions, web behaviour and cost, compared to other campaigns launched previously
Creation
Creation is an easy process. We introduce in the platform dozens or hundreds of titles and images that automatically generate a campaign with thousands of variations for each advertisement. Afterwards, we add segmentation parameters, desired CPC, campaign duration, etc.
Finally, the campaign is also automatically published in Taboola, Outbrain, Migt, Nativo and all our other partners…
Optimization
From the first day, our platform automatically detects the ads that reach better metrics in CTR and conversions amongst the hundreds or thousands of ads created previously. 7 days after, the platform has already created a selection of the best performing ads, keeping only 20 or 30 ads. By uncovering them, we can get the most of every investment. The final target is to reduce costs and improve the acquisition of quality users.
Reporting
The platform also offers detailed reports about consumer behaviour. When linked to Google Analytics, these reports provide very valuable information that we can use to keep improving the campaigns. Besides optimizing campaigns according to performance in CTR and conversions, we can also add the human factor and detect the ones that offer the best bounce rate and session time, thus getting a better ROI and an improvement in Analytics stats.
Improving
After a few months generating campaigns for the same brand, we hold meetings with our clients to identify areas of improvement and continue optimizing each single penny invested.